Smart Aura.
The brain behind your clinic.
Not just another booking tool. Smart Aura is your Business Intelligence, your financial manager, your retention coach and your operations team, all powered by an AI that reads your clinic every single day and tells you exactly what to do next.
Which one of these sounds like you?
Every clinic loses money the same way: disconnected tools, invisible numbers and decisions made on gut feel. Aura fixes it at the root.
You are the clinic. And you are exhausted.
You run the bookings, send the reminders, chase the payments, reply to every DM, post on Instagram, and still try to deliver treatments with a smile. There is no time left to grow.
How Aura solves it: Aura takes over the operational load: bookings, confirmations, reminders, payments and follow-ups happen on their own, so you can focus on clients.
Rooms empty, staff idle, calendar a mess.
You have 3 rooms and 5 staff, but the calendar cannot handle simultaneous sessions. Double bookings, collisions between professionals and resources, lost capacity every single day.
How Aura solves it: Parallel calendar with auto-assignment of staff and rooms. Every professional, every space, running at full occupancy with zero conflict.
Revenue you can see. Profit you cannot.
You know what came in this month. You have no idea what really went out: supplies, staff commissions, cancellations, no-shows, fixed costs. Closing the month feels like guessing.
How Aura solves it: Full financial BI: real-time P&L, supply costs, staff commissions, cancellations and no-shows tracked to the cent. Know your real profit, not just your revenue.
Thousands of data points. Zero clarity.
Your system holds every appointment, every client, every payment. But nobody reads the data. You react when something breaks, instead of acting before it does.
How Aura solves it: Aura's AI reads your clinic every night and wakes up with a prioritized list of actions: who is churning, what to upsell, which service is losing margin, where the money leaks.
Meet the AI that runs your clinic with you.
Smart Aura is not just software. It is a BI analyst, a financial controller, a retention coach and a growth strategist, working together 24/7 on top of your clinic data. Every morning, you receive a prioritized list of actions, written in plain English, ready to execute.
Your 'Skin Cleansing' service has your highest profit margin (70%), but occupancy dropped 20% this month. Suggestion: launch a reactivation campaign for clients who haven't booked it in 60 days.
5 high-value clients haven't booked in over 60 days. Together they represent $4,200 in annual revenue. Suggestion: send a personal follow-up with a loyalty offer today.
Your no-show rate last month cost $1,840 in lost revenue. Most no-shows are Monday mornings for Ana. Suggestion: require a 24h deposit for new clients on Mondays.
At current usage, 'Laser gel 250ml' runs out in 8 days. Last order took 5 business days to arrive. Suggestion: place the order today to avoid cancellations.
12 clients just finished a 5-session package. Based on history, 60% will renew if offered within 10 days. Suggestion: send the renewal offer today.
Practitioner Paula has 23% higher rebooking rate than team average. Suggestion: review her consultation flow and adopt it as the clinic standard.
Four roles, one intelligence.
Aura replaces the BI analyst, the financial controller and the growth consultant you cannot afford to hire full-time.
Four roles you cannot afford, working for you 24/7.
Aura is a BI analyst, a financial controller, a retention coach and a growth strategist, all in one subscription. No consultants, no spreadsheets, no guessing.
BI analyst
Every appointment, payment and client turned into dashboards. Know what is working, what is not, and why, without opening a spreadsheet.
Financial controller
Revenue, costs, margins, commissions, cancellations and no-shows tracked to the cent. Your real profit, in real time.
Retention coach
A churn score per client, personalized reactivation actions and a full relationship history. Save clients before they disappear.
Growth strategist
Smart pricing suggestions, upsell triggers and campaign recommendations based on your own data. Grow on purpose, not by luck.
Built for the way your clinic actually works.
Three clients, three rooms, zero conflicts.
The only calendar built for clinics that run simultaneous sessions. Aura auto-assigns the right staff and the right room, prevents collisions with database-level locks and keeps every minute of every space productive.
- Auto-assignment of staff and room per appointment
- Per-staff and per-resource overlap protection
- Drag-drop rescheduling across day, week and month views
- Real-time sync with the booking widget and the client app
Your clients book themselves. In three taps.
A branded booking experience on your website, your social links and your mobile app. Live availability, integrated payments, digital consent and confirmation, all without a single manual message.
- Embeddable widget in one line of code, for any website
- Native iOS and Android app for your clients
- Live availability synced with your calendar
- Stripe payments, digital consent forms and automated confirmation
The full financial picture, updated in real time.
Not a dashboard. A complete financial operation. Revenue, costs, margins per service, staff commissions, cancellations, no-shows, bank reconciliation and a live P&L. Close your month with total clarity.
- Revenue, expenses and profit per day, service, staff and period
- Automatic staff commission calculation per service and per package
- Cancellation and no-show impact tracked as lost revenue
- Bank reconciliation with auto-matching of payments
- Partial payments, installments and receivables per client
- Supply costs linked to services for true margin calculation
- Live P&L and cash-flow forecast
- Exportable reports ready for your accountant
Every way your client pays, in one place.
Charge from the widget, from the app, from the portal or directly at the counter. Installments, partial payments, packages and credits all handled automatically, with a full ledger per client.
- Integrated Stripe payments (card, installments, recurring)
- Partial payments, deposits and balance tracking
- Credit and package management per client
- Automatic invoices and receipts
Your clinic, in every client's pocket.
A native app for iOS and Android where your clients book, track their treatment, upload progress photos and stay connected to your clinic, branded for you.
- Self-service booking and rescheduling, 24/7
- Full treatment history & upcoming sessions
- Before/after photo uploads from the client
- Push notifications for reminders and offers
- Active packages & remaining sessions at a glance
- Consent forms signed in-app
No website yet? You just got one.
When you subscribe, Smart Aura auto-generates a professional website for your clinic, with your services, prices, schedule and booking widget already live. Publish in minutes, no designer needed.
- Modern, conversion-focused template
- Your services, prices and packages, auto-published
- Built-in booking widget on every page
- SEO-ready with custom domain support
- Updates in real time when you edit in the dashboard
Already have a website? Perfect. Embed our widget in one line of code and keep the site you already love.
One subscription replaces your entire stack.
Stop paying for five tools that do not talk to each other. Aura is your agenda, CRM, BI, financial, widget, website, app and coach.
WhatsApp, SMS and email automation
Reminders, confirmations and follow-ups sent automatically. Cut no-shows by up to 41%.
Digital consent forms
LGPD compliant consent signed before the session. Protect your clinic, automate the paperwork.
Staff commissions
Automatic commission calculation per service, per package and per staff member. Payroll ready in seconds.
Complete reports
Revenue, expenses, margin, occupancy, retention and staff performance. Filter by period, service or team.
Cancellation & no-show tracking
Every cancellation and no-show logged as lost revenue, with patterns and prevention suggestions.
Packages & service tiers
Sell bundled sessions with multiple service levels (1, 2, 3). Raise average ticket with less effort.
Supply & stock control
Track every unit linked to every service. Aura warns you before anything runs out.
Before & after galleries
Visual progress per client, perfect for case studies and marketing material.
Medical history & treatment notes
Full session history, technical notes and photos per client, searchable and secure.
Retention score per client
Every client gets an Aura Score that predicts churn risk, so you act before you lose them.
Granular team permissions
Owner, manager and practitioner roles with control over financials, calendars and contact access.
Client portal and mobile app
Your clients see history, upcoming sessions, packages and progress photos, from the web or the native app.
Smart waitlist
Cancellations automatically trigger the waitlist. Empty slots fill themselves.
Integrated Stripe payments
Card, installments, recurring, deposits and partial payments, all handled natively.
Auto-generated clinic website
A modern website with your services, prices and booking widget, published in minutes.
Multi-unit and timezone-ready
Run several locations from one account, each with its own schedule, currency and language.
LGPD and data isolation
Every clinic has its own isolated data. Enterprise-grade security, audit trails and export on demand.
Multi-language and multi-currency
Serve international clients with localized interfaces and the currency of your choice.
Designed for laser clinics. Adaptable to your niche.
Smart Aura was engineered for the operational complexity of laser clinics (simultaneous sessions, multiple rooms, specialized staff), and that makes it a perfect fit for any beauty business.
Real clinics. Real numbers.
“Our no-show rate dropped from 22% to 9% in the first month. The WhatsApp automation alone paid for the subscription.”
“The AI tells me every morning which clients are at risk of churning. I went from reacting to proactively saving clients.”
“I didn't have a website. Now I do, plus an app for my clients. My clinic looks 10x more professional overnight.”
Simple, transparent pricing.
Every plan includes a 7-day free trial. No credit card required. Recover one client per month and the plan pays for itself, many times over.
Starter
For solo practitioners going pro.
- Up to 2 practitioners
- Parallel calendar & scheduling
- Embeddable booking widget
- Email reminders
- Unlimited clients, services & packages
- Basic financial tracking
- Before/after galleries
Professional
For growing clinics ready to scale.
- Up to 10 practitioners
- Everything in Starter, plus:
- AI Insights (retention, upsell, supplies, staff)
- WhatsApp + SMS automations
- Financial intelligence & bank reconciliation
- Client mobile app (iOS + Android)
- Auto-generated clinic website
- Custom domain for widget & site
- Digital consent forms
Elite
For multi-location groups.
- Unlimited practitioners
- Everything in Professional, plus:
- Multi-location support
- Business strategy AI (macro signals)
- White-label client mobile app
- Dedicated onboarding specialist
- Priority 24/7 support
- API access & custom integrations
All prices in USD. VAT/taxes may apply. Switch plans anytime.
Questions, answered.
How long does it take to set up?+
Most clinics are fully running in under an hour. You import your services and team, connect your payment account and your website/widget is live. Our onboarding assistant walks you through every step.
Do I need a credit card for the trial?+
No. The 7-day free trial requires no credit card. You only enter payment details if you decide to continue.
I already have a clinic management tool, can I migrate?+
Yes. We import clients, services and appointment history from spreadsheets and most tools. For Professional and Elite plans, our team handles the migration for you.
Is my data safe? Is it LGPD compliant?+
All data is isolated per clinic with row-level security. Hosted on encrypted infrastructure, with full LGPD/GDPR-ready consent workflows, audit trails and export on demand.
Does the client mobile app carry my brand?+
Yes. On Professional it carries your logo and colors. On Elite we offer a full white-label version published under your own name on the App Store and Google Play.
I already have a website. Do I still need the one Smart Aura generates?+
Not at all. Keep the site you have and embed our booking widget with one line of code. The generated website is a free bonus for clinics that don't have one yet.
Can I cancel anytime?+
Yes. No contracts, no cancellation fees. You can downgrade, upgrade or cancel directly from the dashboard.
Does it work for beauty clinics other than laser?+
Absolutely. Smart Aura was built for the complexity of laser operations, which makes it a great fit for aesthetics, harmonization, waxing, spas, pilates and any beauty business.
Your clinic deserves the right tools.
Start free today.
Seven days free. Setup in minutes. No credit card. Cancel anytime.